About / Xinxin Li

A continuous line of inquiry.

From the objects we use to the information and environments we encounter, I am interested in how design shapes experience—how people understand, navigate, participate, and who is included in that process.

My work moves across industrial design, UX research, and museum studies, but the questions behind it remain connected:

How do people experience something? What shapes that experience? And how might design make it more meaningful, accessible, or understandable?

Xinxin Li standing in a glass-covered walkway beneath curved structural beams.

Background

My practice began in industrial design, where I learned to think through materials, form, ergonomics, prototyping, and the relationship between people and objects. Making taught me that even small design decisions can shape how something is understood, used, and experienced.

Over time, human-centered design shifted my attention from designing objects toward investigating the experiences around them. UX introduced research methods for understanding behavior, needs, information, and interaction, while museum studies expanded those questions into cultural interpretation, visitor experience, accessibility, and public engagement.

I am currently completing the Combined Degree Program at the University of Toronto, pursuing a Master of Information with a concentration in User Experience and a Master of Museum Studies.

Across these fields, I am especially interested in visitor experience, accessibility, inclusive and multisensory design, interpretation, and the ways people encounter cultural information beyond vision-first or text-heavy approaches.

Practice

I investigate how people experience, interpret, and access information, objects, spaces, and cultural environments.

My research practice includes qualitative interviews, visitor research, observation, usability testing, accessibility evaluation, content analysis, information architecture, and thematic analysis. I use these findings alongside prototyping, interaction design, physical making, spatial thinking, and exhibition design to translate research into tangible design decisions.

Rather than beginning with a predetermined solution, I prefer to understand the context first:

  • What are people trying to do?
  • What assumptions are embedded in the existing experience?
  • Where do barriers appear?
  • What other forms of participation might be possible?

Research helps me understand what matters in a particular context. Design gives me a way to explore, test, and communicate possible responses.

Explore selected work →

Current interests

My current interests sit at the intersection of design research, museums, accessibility, visitor experience, and cultural interpretation.

I am particularly interested in how museums and cultural institutions communicate knowledge, how visitors build understanding through different sensory and interpretive pathways, and how exhibition experiences can move beyond relying primarily on vision, text, or assumed prior knowledge.

I am also increasingly interested in how cultural information is produced and interpreted beyond institutions: how audiences, communities, and fan cultures create shared meanings, references, archives, and forms of knowledge around media and cultural experiences.

These questions connect to a broader interest in how information is selected, structured, interpreted, circulated, and shared—and how design influences who can participate in those processes.

Education

2024–2027 (expected)

University of Toronto

Master of Information — User Experience concentration
Master of Museum Studies

Combined Degree Program · Toronto, Canada

2022–2024

Rochester Institute of Technology

MFA in Industrial Design

Rochester, New York

2018–2022

Savannah College of Art and Design

BFA in Industrial Design

Savannah, Georgia

View the full CV →

Beyond work

Curiosity tends to continue outside my formal work.

I enjoy coffee, ceramics, photography, travel, film, exhibitions, and making things by hand. I am drawn to experiences that make me notice small details—how a space changes the way people behave, how an object invites interaction, how a story creates emotional connection, or how cultural context changes the way the same thing can be understood.

Coffee has been one of those long-running interests. I enjoy starting the day with a pour-over, experimenting with brewing methods, and learning about the process behind a cup. I also hold SCA certificates in Barista, Sensory, and Brewing at the intermediate level.

Film, series, and fan cultures are another important part of how I explore stories and cultural experiences. Thai media has become a particular interest of mine, especially the series Pluto and the work of Namtan Tipnaree and Film Rachanun (NamtanFilm).

Following their work has introduced me not only to new stories, but also to the ways audiences build communities, interpretations, shared references, emotional connections, and collective memories around media.

That interest has also encouraged me to learn Thai, so that I can better understand interviews, conversations, songs, humor, and cultural nuances beyond translation.

Travel often extends the same curiosity. Having lived and studied across China, the United States, and Canada, and spending much of my free time exploring different cultural environments, I enjoy observing how people interact with spaces, objects, media, and one another in different contexts.

A lot of my interests begin in the same way as my design practice:

noticing something, asking why, and following the question a little further.